type in motion eg#01

I like how the illustrations are exploring what is being read in between the lines.




thoughts and questions:
+ the typeface size and motion clearly relates to the anger and power of one character and puny-ness of the other
- positioning of the text and motion of typography feels very "print" based to me. It is following a particular style of type-in-motion-graphics that has been quite fashionable the past few years.
I don't necessarily believe that type-in motion and for screen needs to follow similar grids as it does for print nor that it shouldn't. I just wonder whether it is becoming a bit of a tired old technique.

Why choose to animate a particular text that you simultaneously hear being spoken?